JR means a lot of different things to different people. To some it is a community, to some it is a way of life, to some it is a clothing brand, to others its a group of idiots running round trying to hurt themselves. We want people to relate to JR in a way that will benefit them. What we want to provide is a way for people to see how these different sports such as mountain biking, snowboarding etc etc, effect the way we live our lives, effect our outlook on life and provide us with fantastic experiences and amazing friends. We like providing a spare bike for someone to come out and try a local trail, etc. Once people are convinced the sport is for them, they can use the forum to keep in contact with like minded people, meet up and go away doing the things they love. There is a certain type of alternative culture that comes with these sports and we want to be able to show people what that is without being intimidating, so creating events for people to come along to, with relaxed atmosphere and a friendly vibe.
